a primary component for conducting a successful business that can bring
together and combine the expertise involved in the appropriate design,
branding, marketing and retailing techniques targeted at a specific audience.
The important thing to remember is that whether one prefers window shopping or
online shopping, the retail aspect is still appealing to anyone who enters the
profession of visual merchandiser, and potential customers will always see the
images you are advertising – on the dress mannequins and displays inside or at
the front of a store, in posters, pamphlets or via the online images of the
store’s website. In this respect, knowing how to utilize store space is another
requisite for visual merchandisers that is used to attract the attention of the
clientele with eye-catching displays, always placed in strategic areas around
the store so as to provide a sense of harmonic space.
an essential part of anyone who chooses to work in the retail fashion sector.
This is not only because they provide direct hands-on-experience in the store
floor and teach how to use space and make creative displays that harmonize with
the interior decor, but also because they include innovative information (such
as the cross-disciplinary relationships that exist between interior home/office
decor designers, manufacturers, suppliers, marketing consultants, and multiple
other participants in the design and fashion industry who can help your
business grow or get a jump-start).
several essential things should be considered. The first on the list is that
one must have an inherent passion and an eye for fashion, as well as an innate
knowledge of their potential so as to be able to purse and perfect the
appropriate skills required for the position. They must acquire a profound
understanding of chromatography and the use of colours
overall, through colour theory; they must know the basic drawing and design
fundamentals and how they are applied to the rules of fashion and the evolution
of various trends (especially contemporary styles); learn about the technical
aspects of display graphics design, branding and promotional marketing, become
intimately acquainted with the product history in the chosen area of design,
and have a general knowledge of business and economics as far as concerns
accounting, statistics, buying, and strategy planning.
don’t you think?