India enhances brand portfolio, Signs Huma Qureshi as Brand Ambassador, Colour
Selling major, Oriflame India, today unveiled a scintillating and exuberant
addition to the Oriflame family, and welcomed the stunning Bollywood
diva, Huma Qureshi as the face for the brand’s color cosmetic
range- The ONE.
contemporary woman, is set to be the reason for every woman’s delight.
dazzling fashion show characterized by flair and panache, where renowned models
like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi
and Krishna Somani amongst others, walked the ramp along with the
show-stopper Huma Qureshi, who launched the new range amidst much fanfare at
the Residence of the Ambassador of Sweden.
performance by Fusion Angels who redefined
aerial performances and left the audience spellbound.
under the headship of Mr. Niklas Frisk, Vice President & Head of South
Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been
filled with numerous significant developments; from our entry in the hair color
segment to the upcoming launch of wellness supplements – from opening world
class offices to constantly renovating on our current product portfolio. Today
with addition of Huma Qureshi in Oriflame family and launch of The ONE range,
we are confident to take the momentum of growth forward. Huma personifies the
strength and values of a contemporary Indian woman which reflects with our
brand values. ”
Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s
color cosmetics range.
association with Huma Qureshi, Mr. Mirek
Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and
re-defining standards with our endeavors. With Huma, we connect to the
quintessential beauty that resides in all Indian women. The association further
strengthens our determination to provide products that are made especially for the
Speaking on her association with
Oriflame India, Ms. Huma Qureshi, said, “I feel deeply honored to be
associated with a brand that has such deep resolve towards emancipating women.
I have been following Oriflame’s growth in the country and the brand’s devotion
towards its consultants and consumers has touched my heart. Oriflame’s
path-breaking products are developed by combining the wisdom of nature with the
best of science. I look forward to a fruitful association with the brand.”
experts that are a must-haves for your beauty regime. With three new beauty
ranges- Every Day Beauty, High Impact and Long Wear, the range offers something for everyone.
magical solution to transform one’s day-to-day makeup routine from high-
maintenance to effortless.
long-stay products to keep you looking great all day long.
exciting, high-performance, innovative and on-trend range of products to
highlight the diva in you!
Manager, South Asia said, “ In our endless endeavor to provide the best to
our consumers, Oriflame presents a bonanza for all – a holistic range of
cosmetics to reveal the stunning you at every occasion. The cosmetics range –
‘THE ONE’ is a powerful mix of Oriflame’s famed goodness coupled with latest
advancements in technology. This festive season, women can re-discover
enthralling looks with Oriflame’s new long-lasting range. The coming months
will also see expansion of the range with addition of impressive products that
complement the Indian skin tone and provide unmatched results.”
The ONE Illuskin Foundation SPF 20– Rs.799/-
The ONE Illuskin Concealer – Rs. 349/-
The ONE Volume Blast Mascara– Rs. 529/-
The ONE Eyeliner Stylo– Rs.499/-
consultant or SMS Oriflame to 59994.
60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.5 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame
Cosmetics is listed on the Nasdaq OMX Nordic Exchange.